Text Messaging StatisticsMaking communication fun.

By end of 2012, an estimated 10 trillion text messages will be sent and delivered globally.
The future of Text Messaging is bright. Very bright.
  • 250+ million Americans carry mobile phones-over 80% of the nation's population
         Source: CTIA Wireless Association
  • Cell phones subscriptions top 5 billion globally 2011
         Source: International Telecommunication Union
  • The global mobile advertising market valued at over $16 billion 2011
         Source: M:Metrics, Common Short Codes: Cracking the Text Messaging Code
  • Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
         Source: CTIA survey, Teenagers: A Generation Unplugged


HUGE MARKET POTENTIAL:
  • Text messages are read by 94% of recipients.
  • Average text message read within 4 minutes (compared to email - 48 hours).
  • 72%+ of adults send/receive at least one text each day.
  • Adults text an average of 10 times each day.
  • 50% of SMS users are aged 35+.
  • 95% of 18-29 year olds text message.
  • Average teenage girl sends/receives 4,050 messages each month.
  • Ages 12-45 will send 60% more SMS messages than voice calls.
  • 255+ Million Mobile Phone users in the USA (roughly 85% of population).
  • Four mobile phones are sold for every PC sold.
  • Two times as many SMS users than email users.
Source: ITU Statistics (http://www.itu.int/ict/statistics)

 

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